Budget Range: $4000 - $6000
Benefits:
Lowest cost advertising compared to any other media
Highly visible both day and night
Creates true 24/7 advertising exposure
Can increase overall revenues 17% - 36% annually
Description:
A typical channel letter is a custom manufactured metal letter that has a ‘channel’ in which a light source is placed to light up the letter. The metal is usually aluminum which does not rust and is very lightweight.
The light source is typically neon. Neon is a hand made glass tube that is filled with various rare gases and glows with a brilliant, steady, and consistent light. LEDs are also becoming more common in channel letters as they consume a fraction of the power needed for neon and are much more cost effective to maintain.